Photo by Clark Van Der Beken on Unsplash

Author: Gohar Fatima

We humans, love stories. And it is only human to share perspectives and form narratives around our experiences. From prehistoric cave paintings to fairy tales, from contemporary storytelling to fiction novels, they all serve as evidence of our love for stories. Moreover, stories are not limited to mere entertainment purposes; they also serve as a tool to make sense of the world around us; they allow us to relay information and learnings to others and make informed decisions in turn. So, we can easily conclude that human narratives and experiences form a crucial part of our existence.

At an intuitive level, we don’t doubt the importance of narratives. Still, when it comes to decision-making in the 21st century, human perspectives are undervalued, and quantitative data takes center stage.

Photo by Stillness InMotion on Unsplash

Author: Derya Tombuloğlu

After 14 years of experience in business life, one of my most heart-breaking observations is:

Most of the change agents (may it be a CEO or a trainee) in any organization (may it be a school or a corporation) are being bullied rather than encouraged.

As someone who had a fast-track business life, getting a full-time job during college, becoming the head of a department at 27, starting my own business at 31, I’ve not been exempt from bullying. I’ve been subject to or have witnessed workplace bullying at different levels, but mostly it was whenever I…

Photo by Tobias Tullius on Unsplash

Author: Ecem Türkü Taşkıran

Every single moment in our lives, we make a decision. Even if we are not making one, it indeed is the result of a prior decision made. One may think that others’ actions or decisions may not impact our decisions; what we decide for ourselves would be deeply rooted in self-interest.

Is it really? Let’s elaborate through an example.

Due to the climate crisis, most of the countries in the world are alarming about water scarcity.

One way to tackle this challenge is clever/better water usage in households. On that point, using a dishwasher and not…

Photo by Tarık Kaşlı on Unsplash

Author: Berat Efe Alkan

Customer centricity is what all influential organizations talk about these days. Many big companies declare their strategy as customer-centered, put customer obsession in their values, and try to change their product-driven approach (focusing on specifications) to being customer-driven (concentrating on the value it creates for the customer). (1)

Putting the customer at the center of an organization is not a new idea. Legendary management consultant Peter F. Drucker wrote, The customer is a foundation of a business and keeps it in existence.’ in 1973. (2) But according to research conducted by IBM in 2004, CEO’s ranked…

The surprising truth behind why we do what we do

Photo by Prateek Katyal on Unsplash

Author: Duygu Dunbay

One of the most cliché questions asked when trying to understand if someone likes their job is, “Would you still work if they didn’t pay you?” It is very much on-point to create such a scenario; taking money out of the equation is an accurate way to understand if someone has intrinsic motivation to work, or if they do it simply because they have to make a living. When the reward is something as fundamental as money, which we not just want but also need to maintain…

Understanding the Leading Gears of an Organization

Author: Banu Betül Çiçek

We have all heard the phrase “I just have a gut feeling about it” at some point in our lives, and many of us, most probably, have used it too. There’s a vague idea in the back of our minds that the brain and the gut are somehow interconnected and that there is an unspoken link; however, this isn’t something we tend to dwell on much in our day-to-day lives.

Reflecting on this unspoken link within an organizational perspective, might we also assume that there is such a connection…

A beginner’s menu for organizations

Photo by Kara Eads on Unsplash

Author: Çiğdem Tongal

Barnum Effect, Decision Fatigue, Gambler’s Fallacy … the list goes on and on. Countless psychological experiments explain the reasons why we cannot trust our reason solely. We have incredible inherent biases that most of us are blind to. Here is an exhaustive list, which may or may not cause an “anxiety effect.”

Yet every day, we keep on making decision after decision every single minute: whether it is what to eat (Still not using Uber Eats?), which task to prioritize (Hail to Asana), which route to take (I do not remember how…

That’s what we are made of.

We have always believed that the journey makes the destination meaningful.

As HMD team, we all come from different backgrounds, experiences, stories, and journeys in life. At some point along the road, we crossed paths and decided to walk together. As Robert Frost said, we took the less traveled one, and that has made all the difference.

That’s what amazes us more than anything about humans; what makes strangers turn into companions?

We believe it is a shared purpose. A common sense about how the world should be. A desire to act for change.

Heart Mind Design was founded in 2017 with a desire to create meaningful strategies that would transform organizations in a human-centered way. We believe that strategy is built on insight, and every problem is a human-centered design problem. …

Photo by Steven Ramon on Unsplash

Author: Gohar Fatima

Creative destruction is a cyclical phenomenon in which existing practices, norms, and production processes are disrupted and replaced by new innovative ones. Netflix is an excellent example of creative destruction in action; the (new) streaming service made the (old) disc rentals obsolete. It revolutionized the media industry and disrupted the rental sector.

Creative destruction: A short case for definition

Joseph Schumpeter coined the term in 1942 by observing Henry Ford’s famous production line. In his view, capitalism is an ever-evolving and dynamic process, where new ideas will always challenge existing ones. Therefore, creative destruction is an inherent characteristic of the free-market system. Because of…

Photo by Kristine Wook on Unsplash

Author: Derya Tombuloğlu

Some quotations make you feel “if this is said, the world should have changed already.” Though most of the time, that is not the case. We settle with appreciating the vision and pushing a share button, dissolving the message into many clicks.

I recently came across an MIT Sloan article quoting Steve Jobs’s perspective on consultancy. I had an urge to do more than a click and share my reflections … hoping that would trigger more thoughts and contribute to the transformation of the consulting business.

Consultants, he said, miss out on a key piece of professional growth at a company: learning from mistakes.

Since they typically swoop in to offer advice and recommendations on…

We are HMD

Partner in Change I An insight-driven consulting firm that helps organizations develop a deeper understanding of human and transform their structures around it.

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