The surprising truth behind why we do what we do

Photo by Prateek Katyal on Unsplash

Author: Duygu Dunbay

One of the most cliché questions asked when trying to understand if someone likes their job is, “Would you still work if they didn’t pay you?” It is very much on-point to create such a scenario; taking money out of the equation is an accurate way to understand if someone has intrinsic motivation to work, or if they do it simply because they have to make a living. When the reward is something as fundamental as money, which we not just want but also need to maintain…


Understanding the Leading Gears of an Organization

Author: Banu Betül Çiçek

We have all heard the phrase “I just have a gut feeling about it” at some point in our lives, and many of us, most probably, have used it too. There’s a vague idea in the back of our minds that the brain and the gut are somehow interconnected and that there is an unspoken link; however, this isn’t something we tend to dwell on much in our day-to-day lives.

Reflecting on this unspoken link within an organizational perspective, might we also assume that there is such a connection…


A beginner’s menu for organizations

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Author: Çiğdem Tongal

Barnum Effect, Decision Fatigue, Gambler’s Fallacy … the list goes on and on. Countless psychological experiments explain the reasons why we cannot trust our reason solely. We have incredible inherent biases that most of us are blind to. Here is an exhaustive list, which may or may not cause an “anxiety effect.”

Yet every day, we keep on making decision after decision every single minute: whether it is what to eat (Still not using Uber Eats?), which task to prioritize (Hail to Asana), which route to take (I do not remember how…


That’s what we are made of.

We have always believed that the journey makes the destination meaningful.

As HMD team, we all come from different backgrounds, experiences, stories, and journeys in life. At some point along the road, we crossed paths and decided to walk together. As Robert Frost said, we took the less traveled one, and that has made all the difference.

That’s what amazes us more than anything about humans; what makes strangers turn into companions?

We believe it is a shared purpose. A common sense about how the world should be. A desire to act for change.

Heart Mind Design was founded in 2017 with a desire to create meaningful strategies that would transform organizations in a human-centered way. We believe that strategy is built on insight, and every problem is a human-centered design problem. …


Photo by Steven Ramon on Unsplash

Author: Gohar Fatima

Creative destruction is a cyclical phenomenon in which existing practices, norms, and production processes are disrupted and replaced by new innovative ones. Netflix is an excellent example of creative destruction in action; the (new) streaming service made the (old) disc rentals obsolete. It revolutionized the media industry and disrupted the rental sector.

Creative destruction: A short case for definition

Joseph Schumpeter coined the term in 1942 by observing Henry Ford’s famous production line. In his view, capitalism is an ever-evolving and dynamic process, where new ideas will always challenge existing ones. Therefore, creative destruction is an inherent characteristic of the free-market system. Because of…


Photo by Kristine Wook on Unsplash

Author: Derya Tombuloğlu

Some quotations make you feel “if this is said, the world should have changed already.” Though most of the time, that is not the case. We settle with appreciating the vision and pushing a share button, dissolving the message into many clicks.

I recently came across an MIT Sloan article quoting Steve Jobs’s perspective on consultancy. I had an urge to do more than a click and share my reflections … hoping that would trigger more thoughts and contribute to the transformation of the consulting business.

Consultants, he said, miss out on a key piece of professional growth at a company: learning from mistakes.

Since they typically swoop in to offer advice and recommendations on…


Photo by dylan nolte on Unsplash

Author: Ecem Türkü Taşkıran

“New Normal” is a term that suddenly showed up with Covid-19 to refer to a new way of living and interacting with other people, the environment, and everything around us. The pandemic led people to create and experience new life dynamics regardless of the society they are in. Among these unique experiences, remote working is one aspect that directly affects most people.

Organizations, as living systems made up of people, had to endure these disruptions as well. Hence, they established a new working process through novel technological tools. The current understanding of hierarchy and power relations…


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Author: Berat Efe Alkan

When we look at organizations, we don’t think about ‘chaos’ very often. After all, an organization is where there are rules to be followed, processes to accomplish tasks, and people who are responsible for these tasks. Come to think of it; one might assume that It is essentially a machine. A machine that can be optimized for maximum benefit, fixed if needed and its parts can be replaced for a more efficient outcome.

In this light, organizations seem like they are the antithesis of chaos; it is where everything seems under control.

But is it really…


Photo by Xavi Cabrera on Unsplash

Author: Duygu Dunbay

Modernization theory is based on the idea that development is a linear process in which a society evolves from ‘traditional’ to ‘modern.’

Though the theory was originated by German sociologist Max Weber more than a century ago, it remains a controversial explanation of the economic system we live in today.

As mentioned above, the theory divides humans into two distinctive categories. ‘Traditional’ humans, who live in more stable societies, have limited capabilities in terms of knowledge and mobility. They cannot change, as they do not have the means, and outgrow their cultural traits and religious beliefs that…


Photo by Markus Spiske on Unsplash

“Organizations, as we know them today, are simply the expression of our current world-view, our current stage of development.”*

When we mention “organizations”, we refer to each cell of society where people come together with a shared purpose; may it be a family, a school, a bank, or a charity. Organizations are living systems that are made of people, whose effects reach far beyond its headquarters.

We are HMD

Partner in Change I An insight-driven consulting firm that helps organizations develop a deeper understanding of human and transform their structures around it.

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